Digital Marketing Course Notes

Basics

1. Marketing Basics
2. Introduction to digital marketing
3. How websites get traffic
4. How people make money online
5. Domains
6. Hosting

Keyword Research

1. Keyword research with free tools
2. Paid Keyword tools and Report generation

WordPress

1. WordPress Basics
2. WordPress Practice
3. WordPress Plugins

Search Engine Optimization

1. Introduction to SEO
2. On-page Optimization
3. Off-Page Optimization
4. Local SEO
5. Google Search Console
6. Google Analytics

Email Marketing

1. Email Marketing Introduction
2. Email Marketing Practical

Social Media Marketing

1. Social Media Introduction
2. Facebook Marketing
3. Instagram
4. Twitter
5. Linkedin Marketing

Paid Ads

1. Google Ads
2. Facebook Ads

Youtube Marketing

1. Youtube Basics
2. Youtube Creation
3. Youtube Optimization

Monetization

1. Google Adsense
2. Affiliate Marketing

Closing

1. Job Oriented Session