If you are a beginner, these digital marketing notes can help you learn in a pattern.

Basics

1. Marketing Basics
2. Digital Marketing Basics

Designing

1. Introduction to Canva
2. Canva – Elements
3. Canva – Design Principles
4. Canva – Use cases

Website Development

1. Domains
2. Hosting
3. Website Introduction
4. Website Header
5. Website Design – (Kadence Blocks)
6. Website Creation from Scratch
7. Website Footer & Other Options
8. WordPress Plugins (Basic)
9. Design Library & AI Websites (No Notes, Only Practical)

Search Engine Optimization (SEO)

1. Introduction to SEO
2. Google Algorithm Updates
3. Keyword Research (FREE)
4. Keyword Research (PAID)
5. Content Writing with AI (Part-1)
6. Content Writing with AI (Part-2)
7. On-Page SEO
8. Technical SEO
9. Google Search Console
10. Off-Page SEO
11. Local SEO
12. SEO Audit
13. SEO Work Flow

Google Ads

1. Google Ads
2. Keyword Research & Match Types
3. Campaign Planning & Landing Pages (AI)
4. Budgeting
5. Search Ads
6. Display Ads
7. Video Ads
8. Conversion Tracking

Social Media Organic (SMO)

1. Social Media Introduction
2. Social Media Management

Meta Ads (SMM)

1. Meta Ads – Introduction
2. Meta Ads – Copywriting
3. Meta Ads – Dashboard
4. Meta Ads – Targeting
5. Meta Ads – Launching Campaigns (Lead, Sales)
6. Meta Ads – Retargeting, Lookalike

YouTube Marketing

1. Video Creation
2. Video Editing (Shared Videos on Google Drive)
3. Niche, Topic Selection & Video Planning
4. YouTube Channel Creation
5. YouTube Studio (More Practical)
6. YouTube SEO (More Practical)
7. YouTube Strategy

Placement

1. Resume Building
2. Finding and Applying for Jobs
3. SEO Interview Questions
4. Google Ads Interview Questions
5. Social Media Interview Questions

Freelancing

1. Finding Clients
2. Convincing Clients
3. Sample Template (SOP’s)
4. Project Management