Digital Marketing Notes for Beginners (2025)

Update: Live Training Now includes AI in all Digital Marketing Modules.

If you are a beginner, these digital marketing notes can help you learn in a pattern.

BasicsDesigningWebsite DevelopmentSEOGoogle AdsPlacementFreelancingYouTube MarketingSocial Media

Basics

  1. Marketing Basics
  2. Digital Marketing Basics

Designing

  1. Introduction to Canva
  2. Canva – Elements
  3. Canva – Design Principles
  4. Canva – Use cases
  5. Update: AI in Designing (Practical Session)

Website Development

  1. Domains
  2. Hosting
  3. Website Introduction
  4. Website Header
  5. Website Design – (Kadence Blocks)
  6. Website Creation from Scratch
  7. Website Footer & Other Options
  8. WordPress Plugins (Basic)
  9. Update: AI Websites & Design Library (Practical Session)

Search Engine Optimization (SEO)

  1. Introduction to SEO
  2. Google Algorithm Updates
  3. Keyword Research (FREE)
  4. Keyword Research (PAID)
  5. Content Writing with AI (Part-1)
  6. Content Writing with AI (Part-2)
  7. On-Page SEO
  8. Technical SEO
  9. Google Search Console
  10. Off-Page SEO
  11. Local SEO
  12. SEO Audit
  13. SEO Work Flow
  14. Update: AI in SEO (Practical Session)
  1. Google Ads Introduction & Keyword Research
  2. Account Planning
  3. Landing Pages & Ad Copywriting
  4. Budgeting Research & Report
  5. Search Ads
  6. Display Ads
  7. Video Ads
  8. Conversion Tracking
  9. Update: AI in Google Ads (Practical Session)

Placement

  1. Resume Building
  2. Finding and Applying for Jobs
  3. SEO Interview Questions
  4. Google Ads Interview Questions
  5. Social Media Interview Questions
  6. Update: AI for Getting Placed (Practical Session)

Freelancing

  1. Finding Clients
  2. Convincing Clients
  3. Sample Template (SOP’s)
  4. Project Management
  5. Update: AI for Freelancing (Practical Session)

YouTube Marketing

  1. Video Creation
  2. Video Editing (Shared Videos on Google Drive)
  3. Niche, Topic Selection & Video Planning
  4. YouTube Channel Creation
  5. YouTube Studio (More Practical)
  6. YouTube SEO (More Practical)
  7. YouTube Strategy
  8. Update: AI Video Creation (Practical Session)

Social Media Optimization (SMO)

  1. Social Media Introduction
  2. Social Media Management
  3. Update: AI in Social Media (Practical Session)

Social Media Marketing (SMM)

  1. Meta Ads – Introduction
  2. Meta Ads – Copywriting
  3. Meta Ads – Dashboard
  4. Meta Ads – Targeting
  5. Meta Ads – Launching Campaigns (Lead, Sales)
  6. Meta Ads – Retargeting, Lookalike
  7. Update: AI in Meta Ads (Practical Session)